Basics for MiND Producers
MiND relies upon video programs from a wide range of producers. Here are some tips and guidelines:
It's About Learning
Viewers should learn something from every MiND program. We broadly interpret the idea of learning, and we strongly believe that we all learn from one another. Still, our broad definition has its limits. The best way to understand our definition of learning is to watch MiND.
Have fun! Nobody wants to watch a boring video program, even if it does include learning.
Good Storytelling
The most effective stories have a single focus. One common pitfall is attempting to "do too much" in five minutes. Plan carefully, edit your ideas before you begin to shoot, and spend as much time as possible crafting your story. And there are many ways to tell a story, from short-form documentary, to an oral history, to a how-to program.
Every story should have a clear beginning, middle, and end. Be sure to introduce the viewer to the key players, set up the situation, play it out, and resolve it. Before you are finished, have someone else watch your piece and give you feedback.
It's always best to write, storyboard, and then shoot. If you "figure it out in the field," you will probably end up re-shooting, and then spending more time editing. Spend your time writing and planning—we can’t emphasize that enough!
Good Production Technique
Be sure every person can be clearly heard. The microphone in your camcorder is rarely adequate; one or more accessory microphones appropriate for your style of production.
Be sure every person and situation can be seen. If the location is dark, either find another location, or use a lighting kit.
Learn proper composition. Take a course, read a book, or find a mentor. Good composition is something you can learn.
(See also Technology for Producers.)
Intelligent Visualization
Shoot on location, if possible. Take the viewer to the place where the story unfolds. Don't talk about it - show it!
Minimize the use of talking heads. One person talking on camera for 5 minutes can be boring. Two people are better, but the addition of graphics, location sequences, and other illustrative material makes the viewing experience more pleasant, and more meaningful.
Keep the special effects to a minimum. Unless you are deeply experienced or wildly talented, it's best to limit the use of special graphic effects. When used appropriately, effects can enhance pacing and visualization. When overused, effects distract.
Next: Production, Step-by-Step
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